Client
Telco sector
Techniques used
- Small & Big data management
- Data automation
- Machine learning
- Business analysis
Technology and tools
- MySql
- R
- Business Objects
Requirement
Reduction of the churn rate and improvement of customer satisfaction through customer base management initiatives.
Solution
Identification of actionable problems (AP’s) through the analysis of customer interactions with the company through the different channels, segmenting the customer base according to AP’s per customer.
Benefits
- New drivers to reduce the customer deactivation, improving monthly churn rates.
- Prioritization of actions on customers, according to AP’s identified and probability of success.
- Drivers model definition based on urgency (campaign / back-office). Automatic generation and calculation of the AP’s of each customer for targets selection.
