More than 20 years of experience adding value in leading companies

About us

MBD Analytics is an independent Spanish firm founded in 1990 as a strategic and marketing consultancy. In 1998 we specialised in Business Intelligence / Data Analytics, a sector in which we are pioneers in Spain.

We help improve and streamline decision making through data analysis using Big Data technologies, Machine Learning models and business vision.

Our numbers speak for themselves

years of success in Data Analytics projects
repeat customer rate
turnover in the last 10 years
projects completed
people: Data Scientists, Engineers, Analysts & Data Artists

MBD operates based on three fundamental pillars

Corporate values

Results, flexibility, transparency, commitment and team spirit.

Experience and innovation

More than 20 years of success in projects with proven results, using the most innovative techniques, methodologies and tools.

Multidisciplinary team

Highly qualified team, with extensive experience in Data Analytics projects that combines technological capabilities, advanced analytics and business vision.


People are our key asset and the success of each project lies in the sum of the individual contributions made by each person. We respect all people and value and encourage diversity of training, experiences and ideas.

This plurality enables the creation of multidisciplinary teams which ensures there is wealth of know-how in the analyses, strategies and results that we provide to our clients.

We like our company, the work we do, and we are passionate about it. We are committed to promoting talent, training and the internal development of people. Our people are also committed to the company. Our Project Managers and Directors have developed their careers at MBD, successfully carrying out projects for top-level companies and being actively involved in the consolidation and growth of MBD as a company.

Management team

Borja Cabeza Gil Casares


Honorary president

He has a Law Degree from the Complutense University, an MBA from IESE and IE, as well as a professor at IE in the area of ​​marketing. Co-founding partner of MBD Analytics, he is an expert in marketing and sales, with an outstanding previous track record in multinationals such as Johnson & Johnson and Kraft General Foods.

For 30 years, Borja Cabeza has led the growth of the company, consolidating MBD as a leading company in the Data Analytics sector not only in Spain but also internationally. Since 2021, Borja has held the position of honorary president in addition to being a member of the Advisory Council.


Our clients, together with our employees, are our main asset. They are leading companies in their respective sectors and their opinion is an essential input in our continuous improvement and innovation processes and for us to understand the value of the results we provide, which is why we carry out regular satisfaction surveys.

Results of the latest customer survey: “Define MBD in one word”

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