Client
Telco sector
Techniques used
- Small data management
- Data automation
- Business analysis
- Data Visualization
- Forecasting&Planning
Technology and tools
- Power BI
- R
Requirement
Commissions / commercial costs budgets elaboration process streamlining. Need to include greater granularity and facilitate potential scenarios generation and analysis.
Solution
Design and development of an automated tool for information load and display to simulate and plan the budget with a high level of detail, facilitating the real-time evaluation of the impacts generated by the changes / variations that arise during the budgeting process.
Benefits
- Identification of customers with economic value x4 vs. average: characterization and monitoring.
- Identification of very low value customers: treatment through low cost channels.
- Implementation of retention offers adapted to customer value.
