Customer Analytics

Analytical solutions and predictive algorithms for advanced customer management

Objectives and solutions

Prevention and Retention of customers

Customer with risk of attrition identification and profiling

Retention and Prevention Campaigns optimization with machine learning

Identify drivers of customer attrition for a prevention strategy

Portfolio Management and Loyalty

Customer segmentation for differential customer base management

Present / potential / future value per customer to define investment levels

Identify customer journey in sales and service process

Monitoring and assessment of campaigns and loyalty programs (Points)

Customer development

Identification and profiling of customers with a higher probability of Cross-Sell

Next Best Action: Identify the best action to implement in each client

Optimise portfolio monetisation campaigns in agreements with Partners

Advanced data management

Data Management: Analytical data models in Big Data, Cloud or Local environments

Digitisation: Information management processes and recurrent tasks automation

Smart business decisions: Advanced simulators for decision making

Smart visualization: Interactive dashboards with automatic conclusions

For whom?

Marketing

Customers

Business intelligence

Big Data

Success stories

Customer with risk of attrition identification and profiling

Next Best Action: Identify the best action to implement in each client

Optimise portfolio monetisation campaigns in agreements with Partners

Data Management: Loyalty program

How can we help you?

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Related

Commercial Proposition Analytics

Financial & Operations Analytics

Sales & Channels Analytics

CX Analytics

People Analytics

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