Commercial Proposition Analytics

Management of the commercial offer and rationalisation of products and services with Data Driven decisions

Objectives and solutions


Development of algorithms for product/pricing recommendation in migration processes/loyalty/legacy products / cross-selling

Analysis of the main drivers (promotions, discounts, lifetime …) to redefine/adjust commercial offer.

Automated simulation models with maximum granularity for launching new products – Business Case analytics.


Optimise pricing policies by calculating the ROI of products and services.

Calculation and estimation of the impact on revenue from product and service upgrade and downgrade

Automated calculation of profitability in Acquisition & Retention processes for pricing, price lists, discounts or promotions.

Advanced data management

Data Management: Analytical data models in Big Data, Cloud or Local environments

Digitisation: Information management processes and recurrent tasks automation

Smart business decisions: Advanced simulators for decision making

Smart visualization: Interactive dashboards with automatic conclusions

For whom?




Success stories

Business Case analytics: Automated simulation models

Pricing setting based on acquisition processes profitability

Next Best Action: Identify the best action to implement in each client

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Financial & Operations Analytics

Sales & Channels Analytics

CX Analytics

People Analytics

Customer Analytics