Client
Telco sector
Techniques used
- Small data management
- Data automation
- Machine learning
- Business analysis
Technology and tools
- MySQL
- R
- Power BI
Requirement
Definition of multi-channel acquisition strategies based on profitability, income and costs of the commercial area. Periodic monitoring of the results related to implemented actions.
Solution
Definition and implementation of an automated financial model for income and costs estimation and allocation that integrates information from different sources and allows to measure and assess profitability by channel and product. Automated tracking dashboard.
Benefits
- Efficient multi-channel management: adaptation of the commercial offer, structure, strategies and initiatives to the reality of each channel and its profitability.
- Channel investment plan adapted to the profitability reality of each channel, achieving the acquisition and profitability objectives defined in the annual plan.
