Client
Insurance sector
Techniques used
- Small & Big data management
- Data Automation
- Machine learning
- Business Analysis
Technology and tools
- SQLServer
- SAS
Requirement
Profitability and economic objectives achievement in a telemarketing campaign with partner databases.
Solution
Machine Learning models that assign each lead its probability of purchase and income generation. Automatic execution algorithm on the periodic leads loads.
Benefits
- Expected campaign profitability achievement, reducing contact costs by 1/3.
- Significant improvement in effective sales and revenue ratios vs previous campaigns.
