Client
Telco sector
Techniques used
- Small & Big data management
- Data automation
- Machine learning
- Business analysis
Technology and tools
- Tableau
- Leaflet
- R
- Google Cloud Platform
Requirement
Design of a stores closure plan as a result of digital sales channels increase, optimizing commercial costs.
Solution
Stores classification based on machine learning techniques to identify those to include in the closure plan, minimizing sales loss and optimizing profitability.
Benefits
- Stores closure plan implementation aligned with the global strategy of the channel (costs reduction without capillarity loss and minimizing the impact on sales / income)
- Maximum interest spots identification, depending on the strategy, the demand potential and competitive pressure.
