- Small & Big data management
- Data Automation
- Machine learning
- Business Analysis
Technology and tools
Profitability and economic objectives achievement in a telemarketing campaign with partner databases.
Machine Learning models that assign each lead its probability of purchase and income generation. Automatic execution algorithm on the periodic leads loads.
- Expected campaign profitability achievement, reducing contact costs by 1/3.
- Significant improvement in effective sales and revenue ratios vs previous campaigns.