Data Driven Business Decisions
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Present / potential / future value per customer to define investment levels

Customer AnalyticsFinancial & Operations AnalyticsSuccess stories
Channel and customer profitability, Customer management and loyalty

Client

Insurance sector

Techniques used

  • Big & Small data management
  • Data automation
  • Machine learning
  • Business analysis

Technology and tools

  • R
  • SQL Server

Requirement

Customer base management based on the present and future economic importance of each customer.

Solution

Quantification of the economic value that each customer can contribute to optimize customer base management and investment decisions.

Benefits

  • Quick and reliable budgets creation (unifying in a single tool the needs of all the involved departments).
  • Savings in resources dedicated to low value tasks (information handling and validation processes) and decision times reduction.

Related cases

Optimise portfolio monetisation campaigns in agreements with Partners

1 June, 2020

Retention and Prevention Campaigns optimization with machine learning

18 May, 2020

Automated profitability calculation in Acquisition processes

13 May, 2020

We analyse your data to boost the profitability of your business

Contact us

Services

  • Customer Analytics
  • People Analytics
  • CX Analytics
  • Sales & Channels Analytics
  • Financial & Operations Analytics

Recent Posts

  • Optimise portfolio monetisation campaigns in agreements with Partners
  • Pricing setting based on acquisition processes profitability
  • Business Case analytics: Automated simulation models
  • Retention and Prevention Campaigns optimization with machine learning

Contact

+34 91 570 38 05
contact@mbdanalytics.com
Avda. de Bruselas, 13. Edificio América. 28108-Alcobendas
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