Client
Insurance sector
Techniques used
- Small & Big data management
- Data Automation
- Business Analysis
Technology and tools
- SQLServer
- SAS
Requirement
Sales and new customers acquisition campaigns effectiveness increase.
Solution
Predictive models that identify potential market targets with a higher probability of purchase / contracting, based on historical results and demographic & socioeconomic information.
Benefits
- Acquisition campaigns effectiveness increase through targeting improvement and channels, messages and offers adaptation to customer profile, exceeding the sales objectives established in the annual plan.
