Client
Insurance sector
Techniques used
- Big & Small data management
- Data automation
- Machine learning
- Business analysis
Technology and tools
- R
- SQL Server
Requirement
Level of service adaptation based on needs, characteristics and economic value generated by the different segments of the Customer Base.
Solution
Customer base segmentation by economic value and sociodemographic profiles applying machine learning techniques.
Benefits
- Specific customer treatment protocols by segment, adapted to characteristics and economic value: call center, claims management, policy renewal, loyalty program, etc.
- T-NPS improvement in high and mid value segments.
- Persistence increase in high value segments.