- Small data management
- Data automation
- Machine learning
- Business analysis
Technology and tools
- Business Objects
- SQL Server
Effectiveness and efficiency improving of retention campaigns.
Predictive model to assign each client a success campaign probability, based on machine learning models that predict contact and redemption probability.
- Definition of customer activation policies, according to their probability of success in prevention – retention.
- Identification of segments with low campaign effectiveness: design and testing of new offers.
- Significant improvements in campaign results, reinforcing the plan for the following years.