Client
Telco sector
Techniques used
- Small & Big data management
- Data automation
- Machine learning
- Business analysis
Technology and tools
- Business Objects
- SQL Server
- Python
Requirement
Maximization of partner products sales commissions over own customer portfolio, minimizing unproductive contacts, the decay of customer satisfaction and respecting the commitments of volume with partners.
Solution
Machine Learning models for sales probability and commission calculation in each campaign. Optimized assignment of customers to campaigns with constrained linear programming algorithms (volume of customers in campaigns, maximum impacts by customer, etc.).
Benefits
- Achievement of commercial commitments with partners and maintenance of customer satisfaction rates.
- Increase of revenues (commissions) and reduction of unproductive contacts.
