Client
Insurance sector
Techniques used
- Small data management
- Data automation
- Machine learning
- Business analysis
Technology and tools
- Business Objects
- SAS
Requirement
Effectiveness increase of the Cross-Sell campaigns of each of the branches.
Solution
Predictive models to assign each customer a contracting potential for each Cross-Sell product line, improving targeting and the results obtained with the campaigns.
Benefits
- Campaign targeting enhancement (x 4.5): more effective and profitable campaigns.
- Customer persistence increase due to linkage improvement.
- Automated and fast campaign target extraction processes.
