- Small Data management
- Data automation
- Business Analysis
Technology and tools
- Busines Objects
- Power BI
Company’s loyalty program enhancement to increase the base of subscribed customers, as well as their purchase frequency, engagement and loyalty.
Loyalty program Datamart integrating all the relevant information (subscribed customers, issued / redeemed / expired points, undertaken promotions, stays & hotels, associated costs), as the source for a program monitoring dashboard.
- Knowledge generation related to customers, their purchasing behavior and use of points to facilitate decision-making with reports and ad hoc analysis based on the created datamart.
- Costs monitoring related to the program and the generated economic benefits.