Client
Energy sector
Techniques used
- Small Data management
- Data automation
- Business Analysis
Technology and tools
- SQL Teradata
- SAS
Requirement
Customer commercial potential maximization based on the establishment of personalized commercial relationships, taking into account the individual purchasing behavior of each one of them.
Solution
Customers Datamart development, integrating all relevant commercial information of customers and identification cards, regardless of their bond with the company: own and third-party payment cards, own and third-party loyalty cards.
Benefits
- Generate and convey knowledge related to customers and their purchasing behavior in order to facilitate company decision-making, based on ad hoc reports and datamart analysis.
- Segmentation, identification and extraction of customers targets related to specific commercial and loyalty campaigns.