Client
Insurance sector
Techniques used
- Small data management
- Data automation
- Machine learning
- Business analysis
Technology and tools
- Business Objects
- SAS
Requirement
Commercial development of the customer base, increasing the number of products per customer, thus improving their value and linkage.
Solution
Product / Offer Recommender adapted to the individual contracting potential of each product line for each customer.
Benefits
- Multi-branch customer’s ratio increase.
- Customer persistence improvement.
- Automated integration in CRM / Customer file to take advantage of front-end contacts.
