Client
Telco sector
Techniques used
- Small & Big data management
- Data automation
- Business analysis
Technology and tools
- MySql
- R
Requirement
Monitoring and optimization of cross-channel initiatives and processes that start on non-physical channels (digital or telesales) and end on retail.
Solution
Development and automation of the commercial funnel monitoring process for each of the omnichannel initiatives and their impact on the customer.
Benefits
- Quick identification of problems at any stage of the business funnel.
- Improvement of service and sales indicators (Cross Selling, T-NPS, waiting and delivery times …) through processes based on customer experience.
