- Small data management
- Data automation
- Machine learning
- Business analysis
Technology and tools
- Business Objects
Reduction of the customer attrition rate optimizing the available budget.
Predictive model (machine learning) to assign each customer a mathematical probability of cancelling their products, identifying risk profiles based on customer characteristics and behaviour.
- Proactive retention programs with high effectiveness (to optimize investment, define channels / argument / promotions, influence underlying causes …).
- Achievement of the cancellation reduction target.
- Savings in resources, execution times and maintenance.